The Procurement Platform Built for Enterprises and Suppliers Across Malaysia
Borong is a neutral B2B eProcurement platform that connects enterprises, government agencies, and SMEs with vetted wholesale suppliers. Operating on a single, compliant platform, it provides the digital infrastructure needed to automate purchasing workflows, expand supplier networks, and access flexible trade financing.
A trusted B2B procurement platform connecting businesses with verified suppliers, smarter workflows, and flexible financing solutions.
Trusted by Leading Organisations Across Malaysia
Borong is Malaysia's neutral digital backbone for enterprises, GLCs, and high-growth firms. It adapts to your sector's regulatory needs, unifying fragmented branches and multi-entity operations under one high-governance platform.
Recognised by Both Leading Global & Local Institutions
From industry rankings to global accolades, Borong continues to earn recognition for driving innovation, accelerating growth, and reshaping how businesses procure.
One Platform. One Region. One Procurement Network.
Borong covers every stage of the procurement lifecycle, from requisition management and supplier discovery to embedded trade financing and spend intelligence. Each product works independently or as a unified stack.
eProcurement SaaS
Digitize your internal purchasing workflows. Borong Procure enforces supplier contracts, automates purchase order creation and builds multi-level approval matrices aligned to your corporate structure. Move procurement off email chains and spreadsheets onto a governance-first system.
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Open B2B Supplier Network
Reach thousands of vetted wholesale suppliers across food and beverages, office supplies, cleaning products and corporate apparel. Buyers consolidate fragmented purchasing into a single-invoice checkout; suppliers reach major corporate and government buyers without expensive intermediaries.
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Embedded Trade Financing
Flexible trade credit lines sit inside your purchasing workflow. Buyers manage cash flow without slowing supply chain operations, and suppliers receive timely, guaranteed payments. Financing is part of the transaction, not a separate loan application.
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AI-Powered Price Benchmarking & Spend Intelligence
Most procurement platforms show you what you spent. MIDAS makes sure you pay the right price from the start. Powered by Borong's AI infrastructure, it continuously analyzes network transaction data to set market-based benchmarks across core categories, so prices sit within benchmark or agreed contract rates. Savings are built into every purchase, alongside real-time alerts on off-contract spend and category spend analytics.
Because Borong does not buy or resell, MIDAS operates independently. No conflict of interest shapes the price data, so what you see reflects genuine market conditions rather than margin-driven recommendations.
Scaled Spend Management Without the Complexity
B2B Punchout & ERP Connect
Bridge Borong into your master financial ledgers through standard B2B punchout (cXML and OCI) and direct connectors for SAP, Oracle, NetSuite and Coupa, keeping one real-time source of truth across every purchasing channel.
Long-Tail Procurement & Tail-Spend Control
Capture, normalize and govern the fragmented, low-value purchasing that makes up your long tail. Indirect and ad-hoc spend comes under control without added process overhead.
Catalogue & Approval Workflows
Configure multi-level, role-based approval trees and deploy restricted product catalogs to enforce strict spending guardrails before capital clears.
Spend Analytics & Reporting
Consolidate multi-entity transactional data into high-governance dashboards to track price variances instantly and export audit-ready reports.
Audit-defensible procurement for institutions and GLCs, without the SAP cost or timeline.
Procurement
SAP-grade governance without the SAP cost. PunchOut integrations, multi-tier approvals, vendor onboarding, and end-to-end audit trails across every department and subsidiary.
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Fair Market Pricing MIDAS
Benchmark every quote against 12 million+ live pricing records. AI-powered savings opportunities surfaced before the PO is approved, not after the audit.
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Vendor Assurance
Every supplier verified, audited, and continuously rated. Reliability, on-time delivery, and quality data per vendor, all audit-ready by default.
View moreSource from 2 million+ SKUs across
37,000+ verified suppliers.
Borong Marketplace
Discover 2 million+ verified products and services across hundreds of categories. One sourcing layer covering MRO, IT, FMCG, professional services, and more.
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Borong Direct
Run your store on Borong infrastructure. Pricing, shelves, promotions, and replenishment handled end to end.
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Borong Credit
Embedded procurement financing backed by USD 270M in committed banking capacity. Buy now, pay later, fully integrated at the point of order.
View moreReach enterprise buyers, GLCs, and a nationwide network of active accounts.
Borong Direct
Sell directly to enterprise buyers, GLCs, and a nationwide base of verified retailers. Discovery, payments, and logistics handled in one workflow.
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Seller Insights MIDAS
Real-time sell-through, inventory velocity, and live category benchmarks. Built on the same intelligence layer trusted by PETRONAS.
View moreInvoice Financing
Get paid on day one. We advance cash against verified invoices through our regulated bank partner network, so working capital never stalls fulfilment.
View moreWhy Enterprises Choose Borong
Procurement teams at Malaysia's largest enterprises and government-linked companies choose Borong because it solves the operational problems that manual methods and fragmented supplier relationships create.
Reduce procurement cycle times by automating manual requisition and approval processes
Eliminate maverick spend by enforcing pre-negotiated contract rates across all purchasing channels
Gain full visibility over group-wide spend through consolidated dashboards and real-time analytics
Access a broader supplier ecosystem without the conflict of interest that comes from reseller-based platforms
Stay audit-ready with immutable transaction logs and one-click export for compliance reporting
Integrate with existing ERP systems including SAP, Oracle, NetSuite, Coupa, and Microsoft Dynamics 365
Seamless ERP and System Integration
Borong fits into your existing technology environment rather than replacing it. Standard cXML and OCI protocols connect it to leading ERP and procurement systems, so teams reach the marketplace and product catalog from inside their usual workflows.
Supported integrations include SAP, SAP Ariba, Oracle Procurement Cloud, NetSuite, Coupa, Microsoft Dynamics 365, SQL Account, AutoCount and Xero. Requisitions, approvals and purchase orders flow between Borong and your systems automatically, removing duplicate entry and processing errors.
Platform Neutrality You Can Count On
Borong is a platform facilitator that connects businesses with suppliers. We do not compete with sellers by buying or reselling products ourselves, so you reach a wider supplier network with no conflict of interest to weigh.
This independence matters.
When a platform owns inventory
A platform that owns inventory has an incentive to push its own products over independent suppliers', and to use your purchasing data to optimize its trading margins.
Borong has no such incentive
Borong has no such incentive. Our only business is building the infrastructure that makes procurement faster, more transparent, and more cost-effective for both buyers and suppliers.
Stories from the Borong ecosystem
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Borong Ranked No. 1 Fastest-Growing Company in Asia-Pacific by Financial Times
For the second consecutive year, Borong claims the top spot on the FT Asia-Pacific High-Growth Companies list — the only Malaysian company to hold this position.
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Borong Named Asia-Pacific's Second Fastest-Growing Firm by Financial Times
Malaysian B2B technology eMarketplace company, Borong, has been ranked the second fastest-growing company in the Asia-Pacific region in the Financial Times' High-Growth Companies Asia-Pacific 2025 list.
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Shell Selects Borong as Its B2B Digital Procurement Partner
At the Borong Shell Partner Summit 2025 in Miri, Shell launched two dedicated Borong marketplace channels — Open and Close — to power structured regional procurement across Sabah and Sarawak.
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Two Years Running: Borong Tops FT's Asia-Pacific High-Growth Ranking
Borong's back-to-back No. 1 finish on the Financial Times' most prestigious growth list marks a milestone for Malaysian enterprise tech — a company built on real trade infrastructure, not hype.
Read moreReady to Transform Your
Procurement Operations?
Speak with a Borong solutions specialist to assess your current procurement setup, identify where cost and efficiency gains are possible, and explore the right combination of Borong products for your organization.
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