Borong is Malaysia's largest B2B marketplace and eProcurement platform, connecting 37.9K verified suppliers with enterprise buyers, government-linked companies, financial institutions, manufacturers and growing businesses across Malaysia and Southeast Asia. As a Borong vendor, your products are visible to the procurement teams with the authority and budget to buy at scale.
The supplier's problem never changes: enterprise buyers are hard to reach. Selling direct to large organisations takes time, relationships and sales infrastructure most suppliers cannot sustain. One verified listing puts your business in front of thousands of active buyers across Malaysia, without a dedicated enterprise sales operation.
Borong is a neutral platform facilitator. We connect buyers with suppliers and do not buy or resell products ourselves, so there is no conflict of interest between the platform and the suppliers on it. The transaction is between you and the buyer. We provide the infrastructure; the relationship is yours.
Borong serves every major sector in Malaysia. Enterprise procurement teams manage indirect and operational purchasing across cost centres. Government-linked companies and public sector agencies run Borong Procure for governance-grade procurement with full audit trail. Manufacturers in Selangor, Penang and Johor source MRO, safety equipment and operational consumables. SMEs use it as their main channel for structured, governed purchasing. If you supply any of these categories, there is active demand:
A supplier in Johor takes purchase orders from procurement teams in Kuala Lumpur; a Penang manufacturer supplies GLCs in Putrajaya. Reach that would take years to build through direct sales comes with one verified listing.
Enterprise buyers purchase through a governed workflow with approved purchase orders and defined payment terms, which gives suppliers predictable order documentation instead of the uncertainty of informal channels.
Through Borong Credit, buyers take extended payment terms at the point of purchase. No supplier is disadvantaged by a buyer needing credit, because the financing sits in the platform rather than being negotiated supplier by supplier.
Every supplier clears verification, so buyers know they are purchasing from businesses with confirmed compliance documentation. For you, that credential separates your business from unverified channels and signals reliability to enterprise procurement teams.
Suppliers with halal-certified products can register on Salaam Market, a dedicated halal B2B marketplace operated in partnership with Borong. Salaam Market connects halal-certified suppliers with buyers who require verified halal supply chains.
Halal Seller RegistrationRegister as a verified Borong vendor and put your products in front of the procurement teams already buying at scale on the platform.
